RetailCraft 43 - ”Marketing Machine” - In conversation with Tony Preedy, Managing Director at Fruugo.com, on the topic of globalised, localised commerce.

Podcast: RetailCraft - digital retail, ecommerce and brands - Retail Podcast · Ian Jindal

Opublikowano: 2023-09-19

Tony Preedy is a bit of a legend at Etail Towers and has one of the most rounded and in-depth knowledge of e-commerce performance (brand, digital marketing, CRM and business models) that we know. Having run through Tony's CV, we focus on Fruugo - its history, operation and market position. With a blend of incisive wit and deadpan humour, Tony talks about the importance of relevance and focus at scale ("We're not a marketplace, we're a very good marketing machine"), and how a combination of AI and human care can present 140 million SKUs in 40 markets - a combinatorial challenge resulting...