Scrappy PR for Museums, with Sarah Maiellano

Podcast: Making the Museum · Jonathan Alger

Opublikowano: 2024-08-06

Can you get big press with a small budget? (Hint: Yes.) For museums, small firms, and independent consultants, this episode is packed with literally dozens of ideas from a master of scrappy PR. What is the #1 tip about PR, if you forgot all the others? How do you get a journalist’s attention? How do you get in the news without something new? Who should be your spokesperson? Is press actually about the topic — or is it about just being in the news? Once you get an article, what do you do wit...