Cooler Heads Prevail: The Small Business Journey of Bison Coolers

Podcast: Wisdom & Wealth with Cory Procter · Pro Capital Wealth Management

Opublikowano: 2025-04-22

In this episode of Wisdom and Wealth, Jeremy Denson, co-founder of Bison Coolers, shares the inspiring story behind building a successful American-made brand from the ground up. What began as a way to support his wife's career change quickly turned into a fast-growing business—with the simple goal of selling just one cooler a day. Jeremy opens up about the early wins and the hard-hitting challenges, including a costly $500,000 rebrand after a trademark dispute forced them to change their name from Brute Outdoors to Bison Coolers. He also talks about the pivotal moment that doubled their revenue: la...