What’s in a Name—The Power Behind Brand Identity

Podcast: Advertising in America · Ryan Chute

Opublikowano: 2025-06-05

What's in a Name? More Than You Think, Kid. Sure, you can succeed with a mediocre name. Orville Redenbacher did. But why fight uphill when a great name can grease the tracks? In this episode of Advertising in America, your favourite trio of sharp-tongued strategists—Ryan, Mick, and Chris—take a no-holds-barred stroll through the world of business naming. We’re talking real names, fake names, dumb names, genius names—and the difference between a brand that sings and one that stinks. Key Highlights: From Piggly Wiggly to Amazon, Goettl t...