EP.7:Agents Are Wasting Millions Thinking Portals Are Marketing

Podcast: The Voice of the Agent Podcast · We Are Unchained

Opublikowano: 2025-07-04

Nearly two-thirds of an average UK estate agent’s marketing budget disappears into portals and most of them can’t explain why. In this explosive panel top industry minds call out one of the biggest financial blind spots in the property game. From the myth of social media as strategy to the untapped power of PR, this episode unpacks what real marketing looks like and why agents who get it are pulling ahead. COVERED TOPICS Why portals are a utility, not marketing The shocking 10.4% stat for all non-portal marketing Why agents still think social media is a strategy The hidden ROI...