Diamonds, Drains, and the Danger of Over-Education

Podcast: Advertising in America · Ryan Chute

Opublikowano: 2025-08-14

What happens when you think you’re selling diamonds, but your customers are actually buying a moment? In this tell-it-like-it-is episode, Ryan Chute sits down with Ad Wizards Mick Torbay and Chris Torbay to dismantle one of the most common—and costly—mistakes in business: confusing what you do with what you really sell. From jewellers obsessed with gemology to plumbers keeping “No Poop on the Floor,” they unpack why clarity beats cleverness, why over-educating your customers is killing your ads, and how identity—n...