Bringing Brands to Life With Augmented Reality

Podcast: The Next Innovation · Situation Room Studios

Opublikowano: 2025-09-16

In this episode of The Next Innovation, host Samantha Murphy Kelly explores the next era of spatial storytelling— how virtual and augmented reality are shaping the way businesses and consumers interact with technology. Michael Guerin, founder and CEO of Imvizar, explains how his company uses location-based immersive experiences to connect people with meaningful stories, creating hundreds of employee and visitor digital experiences for clients such as global accounting firm Grant Thornton, Salesforce, Google, and others. Then, Ben Lang, executive editor and co-founder of the virtual reality news site, Road to VR, takes us inside the rapid and exciting changes in...