Rochelle Ford on proving CCO value amid pressure

Podcast: Earned First · Arun Sudhaman

Opublikowano: 2025-09-29

In this episode Arun Sudhaman speaks with Rochelle Ford, CEO of Page, about the challenges and opportunities facing chief communications officers today. Rochelle explains the Page Navigator — a benchmark and functional framework created by CCOs for CCOs — designed to provide the specific data that leaders need to make stronger cases for resources and structure. They discuss a central tension: remits for communications are expanding (brand, culture, ESG, data and AI), yet functions are sometimes being restructured or dispersed — sometimes into legal or other teams — risking fragmentation of narrative and influence. The conversation also tackles measurement — why teams...