31: May Fox Communications: how to harness the power of PR and turn your brand into a global success story

Podcast: The Spirits Business Podcast · The Spirits Business

Opublikowano: 2025-10-20

There’s good PR and there’s bad PR, and then there are those who truly excel in communications – and Emily Harris is one of the best. In 2012, Emily took her experience in both agency PR and in-house communications, and established her award-winning company, May Fox Communications. In this episode, I asked Emily about the key differences between working for an agency and being in-house, and what non-negotiable skills are needed to thrive in both environments. We also covered the rapidly evolving landscape of spirits PR, why spirits brands cannot overlook the power of good PR, and how to cultiva...