Clément Boisseau: Time, Trust, and the Rituals of Luxury

Podcast: Compelling with Katy Wellesley Wesley · Katy Wellesley Wesley

Opublikowano: 2025-10-24

How does a luxury brand stay true to its heritage while constantly reinventing itself for a new generation? This week on Compelling, host Katy Wellesley Wesley explores the dynamic intersection of art, culture, and commerce with Clément Boisseau, CEO of Maison BETC and Global Chief Strategy Officer of the BETC Group. A humanities scholar who transitioned from École Normale Supérieure to the world of advertising, and spent time at Chanel, Clément offers a unique perspective on luxury strategy. He discusses his proprietary 'prosumer' research methodology—which uncovers predictive consumer mindsets 12 to 18 months in adv...