RetailCraft 59: "Spreading Positive Energy" - Shani Higgs of PerfectTed

Podcast: RetailCraft - digital retail, ecommerce and brands - Retail Podcast · Ian Jindal

Opublikowano: 2025-11-02

This episode examines how PerfectTed has introduced ceremonial-grade matcha to the mainstream UK market, covering product origins, retail strategy, lessons from Dragon's Den, and building a challenger brand in the FMCG sector. The conversation touches on the history of matcha, the reality of category management, and making niche products accessible to a wide consumer audience. PerfectTed ( www.perfectted.com) Sold in major retailers including Tesco, Sainsbury’s, Holland & Barrett, Planet Organic, and Ocado.​Stocked nationally in coffee chains: Joe & the Juice, Black Sheep Coffee, and Café Nero.​Product range covers organic, ceremonial-grade matcha powders and sparkling matcha e...