RetailCraft 60: "Win, Win, Win" - in conversation with Florian Clemens of Tesco Media

Podcast: RetailCraft - digital retail, ecommerce and brands - Retail Podcast · Ian Jindal

Opublikowano: 2025-11-02

Tesco Media's Director Strategy, Proposition & Measurement, Florian Clemens, explains how a focus on win-win-win outcomes (value for shopper, advertiser, and retailer) guides the strategy for Tesco's retail media business. The discussion centres on measurement, omnichannel innovation, the legacy of Clubcard data, and Tesco's position as a market maker in UK retail. Practical examples highlight transparent loyalty incentives, creative brand partnerships, and the challenge of delivering differentiation on a large scale. The conversation closes with what's next for Tesco: building truly omnichannel, science-driven media and exploring the real-world impact of AI on habits and shopping behaviour. Points of No...