Designing the VIP Experience: How SUDS Helps Car Wash Operators Shine

Podcast: CAR WASH Podcasts · CAR WASH Magazine

Opublikowano: 2025-11-06

In this episode of Conversations with ICA, Kendra Johnson SVP Growth - ICA talks with Derrick Burton Creative Design Supervisor DRB/Suds and Tasha Luttrell Account Coordinator DRB/Suds to explore what it really means to create a VIP experience in the car wash industry. SUDS is DRB’s marketing and data insights division that provides actionable analytics, creative strategy, and customized marketing solutions to help car wash operators grow memberships, increase customer engagement, and fine-tune their business performance. By turning data into strategy, SUDS empowers operators to better understand and serve their customers. Together, Derrick and Tasha dive in...