The Power of Community: Danielle Hancock on Strengthening Local Business in North West Country Business Association

Podcast: The Better SMB Podcast · David Altena

Opublikowano: 2025-11-26

In this episode, we spend some time with Danielle Hancock, General Manager of the North West Country Business Association, to explore one of Aotearoa’s most connected, community-driven business regions. We talk about what makes the North West so unique, the generational businesses that continue to thrive, and the deep sense of collaboration that sets this region apart. We also unpack the partnership between The Better SMB and the North West Country Business Association, including the launch of the Better SMB High-Performance Award – supporting SMEs with benchmarking, insights and practical next steps for lifting business performance. We discuss: What defines the North West C...