How high is customer demand?

Podcast: Justin's brain · Justin Jackson

Opublikowano: 2025-11-26

Successful startups don't create demand. They position themselves in the path of existing demand. In a good market, customers provide their own motivation. Your job isn't to create customer motivation; it's to find where it already exists and then build something that satisfies it. Timestamps: 00:00 I was listening to the Offsite podcast. 00:20 What does it take for a customer to take out their credit card? 00:46 How high is the customer's desire for the product? 01:23 When will a customer buy even when there's friction? 01:59 The pitfalls of optimizing...