Show your face, get more leads - Lead gen experiment results for a mortgage leads google ads campaign

Podcast: Advisers Assemble - Mortgage Leads - Lead Generation For Financial Services · Alex Curtis

Opublikowano: 2025-12-08

Tune in to discover: The Experiment: Learn about the A/B test that compared a webpage with a financial advisor’s photo to one without, and what this revealed about immediate user trust.The Psychology of Trust: We explore the science behind why the human face is the most powerful and immediate trigger for trust, and how ambiguity aversion impacts your call-back requests.Authenticity is Key: Find out why stock photos and generic AI images won’t cut it, and how to ensure your photo improves credibility and conversion rates.Actionable Next Steps: Get practical advice on where to place...