Rebranding: When Panic Wears a New Logo

Podcast: Advertising in America · Ryan Chute

Opublikowano: 2025-12-18

Let’s be honest, rebrands aren’t acts of courage. Most of the time, they’re acts of panic. Or worse… vanity projects dressed up as strategy. In Episode 24 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay take a hard look at rebranding, why it’s so often suggested, why it’s so frequently wrong, and how it quietly destroys the trust brands spend years building. They unpack the uncomfortable truth that companies don’t own their brands, the customers do. That logos don’t carry meaning, memories do. And that changing everything becau...