Will Ullstein, UK CEO of YouGov: What the Next Generation Really Thinks

Podcast: The Voice of the Agent Podcast · We Are Unchained

Opublikowano: 2025-12-29

What if you could see around corners and spot shifts in consumer behaviour years before they show up in your pipeline? In this episode of Voice of the Agent, Simon is joined by Will Ullstein, UK CEO of YouGov, to unpack what their data is really telling us about Gen Z, tomorrow’s consumer, and what that means for the property industry. They discuss why your own customer data will only ever tell part of the story, how nationally representative research fills in the gaps, and the very real strategic risk of running your business purely on gut feel and po...