Shelly Palmer on Leading Through AI Change, Identity Threat, and Marketing’s Next Era

Podcast: Frontier CMO Podcast by Think with Google · Presented by Think with Google

Opublikowano: 2026-01-08

In marketing, AI is not a technology problem, it’s a leadership challenge and opportunity. Our premiere episode of Frontier CMO comes to you from CES 2026. We skipped the crystal ball hype to get to the point: AI is not just a tech shift, it’s a leadership test. In the first episode, Josh Spanier sits down with Shelly Palmer—CEO of The Palmer Group, Advanced Professor in Residence, and one of the most trusted advisors to the Fortune 500—to separate business-model signals from gadget noise. Shelly was direct: reorganize your marketing around human-agent pairs. In this new...