From Metrics to Meaning: Measuring Brand Lift with Alistair Hill

Podcast: Life in Digital · Sphere Digital Recruitment

Opublikowano: 2026-01-20

In this episode of Life in Digital, host Ed Steer is joined by Alistair Hill, Co-Founder at On Device, to explore how brands can measure what really matters in an increasingly complex digital advertising landscape. Alistair shares an overview of On Device and his role in shaping the company’s mission, before diving into the challenges marketers face when it comes to ad effectiveness and brand lift measurement. From outdated measurement models and poor-quality data to fragmented media consumption, the conversation unpacks why proving true impact has never been harder or more important. Looking ahead, Al...