Gary Vaynerchuk on Why Creative, Not Media, Is the Real Growth Engine

Podcast: Frontier CMO Podcast by Think with Google · Presented by Think with Google

Opublikowano: 2026-01-29

Brands are currently caught between two realities: the pretty strategy deck and the real world where attention is the currency. Gary Vaynerchuk, CEO of VaynerMedia joins Josh Spanier, VP of AI & Marketing Strategy at Google to discuss why traditional brand models are failing and which channels remain the C-suite’s most misunderstood growth levers. Gary argues the bottleneck isn’t media—it’s creative slowed by excessive approvals and organizations built for campaigns rather than culture. To win, brands must collapse the walls between media and production, treating social as a daily operating system. This is...