Is Edison Research Correct? Is Video Podcasting Creating New Podcast LISTENERS?

Podcast: Podmastery: podcasting insights and advice for indie creators · The Podmaster (Neal Veglio)

Opublikowano: 2026-01-31

A lot of people are saying video is the future of podcasting. That video is the gateway drug — the thing that creates new podcast listeners. But that story deserves a closer look. In this episode of Podcasting Insights, I question the growing narrative around video podcasting, discovery, and conversion — and ask whether we’re confusing reach with commitment, and visibility with attention. This isn’t about dismissing the data. It’s about questioning the story we’re telling around it. You’ll learn: • Why “discovery” is an incomplete metric • The difference between conversion and gravity • Why video often benefits from defaults, not desire •...