Let's Talk PR & More Show #107: Jess Garbarino, Primark, on building Primark's brand in the U.S.

Podcast: Let’s Talk PR & More! · Sherry Goldman

Opublikowano: 2026-02-02

Sherry Goldman's guest is Jess Garbarino, who leads U.S. internal and external communications for Primark. Sherry and Jess discuss how international fashion retailer Primark uses public relations to build the brand in the U.S., where it had little name recognition when it first entered this market and relies on brick-and-mortar sales instead of e-commerce. Primark's success is attributed to a strategically sound public relations effort that focuses on local and hyper-local media, influencers, and local talent, ensuring the stores and their PR capture the communities they are serving. Let’s Talk PR & More!, hosted by Sh...