OLIPOP's Biggest Fan

Podcast: Express Checkout · Express Checkout

Opublikowano: 2026-02-24

Welcome to the first episode of our interview series, Brand’s Biggest Fan—featuring Ben Goodwin, CEO, Co-founder, and formulator of one of our favorite brands of all time: OLIPOP!The premise: We sit down with a self-proclaimed “biggest fan” of some of our favorite buzzy CPG brands—not influencers or famous ambassadors, just regular people who happen to be a little obsessed with a brand.Then, we go back to the founders of these brands to learn how this fandom aligns with—or departs from—the story they’ve told themselves about their own brand's success.There are countless fantas...