Vineet Mehra on Marketing in the Agentic Era and How to speak the Love Language of the CFO

Podcast: Frontier CMO Podcast by Think with Google · Presented by Think with Google

Opublikowano: 2026-02-26

In this episode of Frontier CMO, Vineet Mehra, Chief Growth Officer at Chime, joins Josh Spanier to unpack what it takes to lead marketing through the next platform shift. Drawing on a career that spans Procter & Gamble, Johnson & Johnson, and Silicon Valley, Vineet shares how CMOs must evolve from brand managers into capital allocators who drive growth by effectively managing where dollars are deployed. To do this successfully, they must become "balance sheet literate" and learn to speak the "love language" of the CFO—specifically focusing on unit economics, payback periods, and the marginal return on every incremental dollar sp...