Stopping Counterfeiting with QR Codes and AI

Podcast: Our Digital Life Podcast: A series by IEEE-SPS · IEEE-SPS

Opublikowano: 2026-03-13

In this episode of the IEEE Signal Processing Society Podcast, Hemang Chawla, Solutions Lead at Scantrust, speaks with Justin Picard, Co-founder and CTO of Scantrust. Their conversation explores how modern signal processing, printing physics, and machine learning are being combined to combat the global problem of product counterfeiting through secure QR codes and copy detection technology. Dr. Justin Picard Dr. Justin Picard is the Co-founder and Chief Technology Officer of Scantrust, a company specializing in product authentication and traceability solutions. Originally from Canada and now based in Switzerland, Dr. Picard completed his Ph...