#379: How Two Best Friends Quit Their Jobs at 23, Went Viral, Landed a Khloé Kardashian Collab & Got into Whole Foods and Erewhon with Zero Experience with Leah Marcus and Yasaman Bakhtiar, Co-Founders of Good Girl Snacks

Podcast: Behind Her Empire · Yasmin Nouri

Opublikowano: 2026-03-16

Leah Marcus and Yasaman Bakhtiar are the co-founders of Good Girl Snacks, the brand that turned a TikTok obsession into a full-blown business. These two best friends didn't come from food. They came from corporate. Leah was in marketing at a tech startup, Yas was at an auction house debating whether to go back for her master's. What changed everything was a lot of TikTok scrolling and asking one question: why is everyone obsessed with pickles right now, and why isn't there a brand that actually feels like us? So at 23, they quit their jobs, hired...