Your CRM Has an Identity Crisis (and What You Can Do About It)

Podcast: RevOpsAF The Podcast · Matt Volm

Opublikowano: 2026-03-16

Your AI strategy is only as good as the data underneath it. If your CRM can't tell Vodafone Spain from Vodafone Italy, no amount of orchestration will save you. In this episode, Anders Krohn (CEO & Co-Founder of Kernel) joins Matthew Volm to break down the three-layer data enrichment stack, why most CRM hygiene initiatives treat symptoms instead of root causes, and what it actually takes to build an AI-ready data foundation in 2026. Key topics covered: - The origin story of Kernel — and why building an AI SDR forced a reck...