Episode 76 - Building Empires in the Dirt: How Billie Jo Aasen Turned Bold Vision into a Global Festival Brand

Podcast: Unapologetically Badass · Renee Carbone Fleming

Opublikowano: 2026-03-17

What does it take to build a massive entertainment brand in one of the most male-dominated industries on the planet—and expand it onto the global stage? In this high-energy episode of Unapologetically Badass, I sit down with Billie Jo Aasen, founder and CEO of The Festival Company and executive producer of Extreme Mudfest, Canada’s largest mud and music festival. With more than a decade in live event production, talent booking, and brand creation, Billie Jo has built large-scale experiences attracting tens of thousands of fans across North America—and has taken her festival brand...