Starbucks CEO Brian Niccol on Leading Through Turnarounds

Podcast: The CEO Signal · Semafor Podcasts

Opublikowano: 2026-03-19

Why do some CEOs run toward the hardest challenges in business? In the first episode of The CEO Signal, Starbucks CEO Brian Niccol joins hosts Penny Pritzker and Andrew Edgecliffe-Johnson to discuss the leadership mindset behind one of the most closely watched turnaround stories in global business. Niccol has built a reputation for stepping into difficult situations. He previously led Chipotle through its recovery following the company’s food safety crisis — and before that took on struggling brands earlier in his career. Now he’s tackling a new challenge at Starbucks, a company under intense scruti...