The Real Time Race: Why Real Time Marketing Wins with Sightly’s Rob Trotter

Podcast: Life in Digital · Sphere Digital Recruitment

Opublikowano: 2026-03-24

In this episode of Life in Digital, host Ed Steer is joined by Rob Trotter, Managing Director, EMEA at Sightly to explore how real-time marketing is reshaping the digital advertising landscape. As Sightly launches in Europe, Rob shares an overview of the business, his career journey, and how the company is helping brands activate more dynamic, responsive campaigns. The conversation unpacks the concept of walled gardens, breaking down what they are and the role they play in today’s media. Rob and Ed dive into the risks and rewards of real-time marketing within these environments, and how th...