Carla Hassan on Trust, AI, and Leading Under Pressure

Podcast: Frontier CMO Podcast by Think with Google · Presented by Think with Google

Opublikowano: 2026-03-26

Marketing leadership today is defined by pressure: AI disruption, declining trust in institutions, cultural fragmentation, and relentless growth expectations. In this episode of Frontier CMO, Josh Spanier sits down with Carla Hassan, Chief Marketing Officer of JPMorganChase, who leads more than 3,000 marketers across one of the world’s most recognized financial brands. From her early life shaped by displacement to stewarding a 200+ year-old institution, Carla shares how resilience and clarity shape her leadership. The conversation explores why “you don’t build trust with a tagline,” how trust is earned locally at scale, and what it really t...