558. Selling Yourself Authentically with Steve Brossman

Podcast: Get Yourself Optimized® · Stephan Spencer

Opublikowano: 2026-03-26

Most people hate selling because they've been taught to do it wrong. The moment you label yourself the same as everyone else in your market, you become a brown box — and brown boxes compete on price. But when you reframe your positioning, build buying energy before the call, and guide your prospect to sell themselves, the whole game changes. In this episode of Get Yourself Optimized, I sat down with Steve Brossman — sales positioning strategist, author of nine bestsellers, and creator of the Backpocket Guide to Self-Selling Secrets — who breaks down exactly why most knowledge profes...