#380: How This Founder Overcame Doubts & Made History With a $320 Million Dollar Exit With Joanna Griffiths, Founder of Knix

Podcast: Behind Her Empire · Yasmin Nouri

Opublikowano: 2026-03-30

In this week’s episode, we’re re-airing one of our top episodes with Joanna Griffiths, the Founder and President of Knix, the innovative direct-to-consumer intimates and apparel brand. The idea for Knix started after she had a conversation with her mom about what women’s bodies undergo as they age especially when it came to post-pregnancy leaks. After doing research on her end and speaking to more women, she realized there was a massive gap in the market. So in 2013, she launched a Kickstarter campaign that placed Knix on the map not only for its intima...