Mary Njoki on PR transformation in Africa

Podcast: Earned First · Arun Sudhaman

Opublikowano: 2026-03-31

In this episode, Arun Sudhaman speaks with Mary Njoki, founder and CEO of Glass House PR in Nairobi, about the findings of the State of PR in Africa report — a survey of 54 agencies representing over 6,500 professionals across the continent. The discussion covers AI adoption across the industry, the structural training gaps that are shaping how tools are being used, and the growing challenge of algorithm opacity for practitioners trying to reach targeted audiences. The conversation also explores the broader trajectory of African PR: how the industry has evolved from being conflated with events and press releases into a...