The Role of Simplicity in Sonic Branding: A Conversation with Connor Moore – Part 2

Podcast: Audio Branding · Jodi Krangle

Opublikowano: 2026-04-01

“I give them a lot of credit because they use that so frequently, and that’s why they have so much success. I mean, it is an iconic melody in and of itself, but it’s that repetition and that usage, you know, whereas I feel like a lot of sound logo projects that come in, we’ll get to the finish line and they’ll be excited to use it, and then a month or two later, they’ll be like, ‘We’re not seeing quite the results that we’d hoped.’ It’s like, A, you’re not going to see it afte...