Champions Car Wash Exchange - Why Car Washes Need a Loyalty Program (and How to Run One Correctly)

Podcast: CAR WASH Podcasts · CAR WASH Magazine

Opublikowano: 2026-04-01

In this episode of ICA’s Car Wash Connections, host Kendra Johnson sits down with sit down with Josh Taylor CMO of OptSpot and Jenny Beadle Marketing Specialist at Micrologic to talk about the opportunity most operators are missing - retail customers who come a few times a year—and then disappear. Together, they break down how a simple, well-executed loyalty program can transform those anonymous transactions into trackable, repeat behavior—and why connecting that program to SMS marketing is the key to making it actually work. They unpack the real purpose of a loyalty progra...