Ads, Discovery, and the Author’s Digital Future with Mal Cooper

Podcast: Hapitalist · Russell Nohelty

Opublikowano: 2026-04-03

* Listen on the app of your choice Mal Cooper — sci-fi author (M.D. Cooper), Facebook ads expert, and co-founder of The Writing Wives — joins Russell to talk about what it actually takes to run ads, why indie authors keep handing money to corporations, and what the web got right the first time around. Here are some favorite insights from this episode. 1. Facebook Ads Have No Silver Bullet — And Never Will Every course promises a system. The answer is always the same: make good creative, test a lot of options, and see what s...