164 | Why Your Coaching Offer Isn’t Selling (And How to Fix It)

Podcast: Women in The Coaching Arena · Joanna Lott

Opublikowano: 2026-04-09

Joanna shared today that many coaches aren’t struggling because they lack skill… but because what they’re selling isn’t clear enough to buy. If someone landed on your offer right now, would they instantly recognise themselves in it, or would they need to work it out? Joanna walks through why offers often fall flat and how to turn what you do into something people can clearly understand, connect with, and say yes to. Timestamps: 00:00 – The real problem 00:01 – Format vs outcome 00:02 – Selling the transition 00:03 – Why structure matters 00:05 – Simple...