Serve Everyone, Reach No One: The Segmentation Wake‑Up Call

Opublikowano: 2026-04-09

In this episode of Change That Works, host Alexandra Popescu sits down with strategy and market-centricity expert Carina Christian-Kradischnig to unpack what it really takes to turn customer insights into strategic decisions. They explore why many companies are “data rich but decision poor,” how smart segmentation creates a shared language across teams, and why integrating segmentation into your CRM is the key to making it actionable. If your CRM feels like a database instead of a decision system, this conversation will help you move from dashboards and reports to focus, priorities, and measurable business impact. If y...