How Creator Content Is Changing Car Research

Podcast: The Auto Market Brief · Cox Automotive

Opublikowano: 2026-04-09

Car shoppers aren’t following a linear path to purchase anymore. Instead, they’re validating information across platforms, formats, and voices, reshaping how automotive content is created and consumed. In this conversation, Erin Keating is joined by Michelle Clark, Director of Editorial for Cox Automotive’s consumer brands, to explore these shifts in behavior and what it means for the future of automotive storytelling: Validation over linear research: Today’s consumers continuously validate what they see and hear, seeking multiple perspectives, real experiences, and trusted sources throughout the entire shopping...