the herb box

Podcast: A Taste of AZ · A Taste of AZ

Opublikowano: 2026-04-09

In this episode, we sit down at The Herb Box in Old Town Scottsdale with founder Susan Wilcox, and this one is packed with energy, perspective, and a whole lot of real talk about building something from nothing. Susan takes us all the way back to starting The Herb Box as a tiny catering operation with no experience, no money, and a willingness to just figure it out. What started as a small side hustle turned into one of Arizona's most recognized restaurants, built on instinct, risk-taking, and a deep connection with the community. From opening locations...