Keeping up with the Kardashians…CPG launches

Podcast: Express Checkout · Express Checkout

Opublikowano: 2026-04-09

Welcome back to another episode of The Curious Consumer! This week we sit down with Daniel Solomons, CEO of Update—the caffeine-free energy drink that caught Kim Kardashian’s eye organically before she became a full creative partner. We break down the science behind paraxanthine, the surprise of 4,000+ Walmart doors, and what it means to build a brand around a completely new ingredient. We also cover every Kardashian-Jenner in CPG this week (yes, all of them)—Kylie’s pivot from vodka soda to beauty hydration powder K2O, Khloe’s new Khloud protein tortilla chips, and Lemme finally la...