From Basement Startup to Household Brand: How Mabel's Labels Was Built from Scratch with Julie Cole

Podcast: The Empowered Woman | Storytelling & Women Empowerment · Marta Spirk | Entrepreneurship & Storytelling Mentor

Opublikowano: 2026-04-10

In this episode, Julie Cole—co-founder of Mabel's Labels—shares the real, behind-the-scenes journey of building a product-based business from a basement startup to a category leader. What began as a simple solution to a frustrating everyday problem turned into a thriving company powered by innovation, word-of-mouth marketing, and a deep understanding of moms as consumers. Julie opens up about the early days of testing products, navigating e-commerce before it was mainstream, and building a business alongside three co-founders—all while raising a growing family. She highlights the power of community, both as a customer base and as a suppor...