Ep 287: From Snowboarding Injury to Global Brand Storytelling with Darren Rayner

Podcast: Filmmaking Conversations Podcast with Damien Swaby · Damien Swaby

Opublikowano: 2026-04-12

🧾 Episode Show Notes In this episode, Damien sits down with filmmaker and creative studio founder Darren Rayner to explore how action-sports filmmaking shaped modern social media storytelling — and how brands can scale content without losing their voice. Darren discusses: 🎬 The origin of Magnafire Why a serious snowboarding accident changed his career directionMoving from athlete to filmmakerBuilding a studio focused on outdoor sport and wellness storytellingTransitioning from feature-length action-sports films to short-form digital content📱 Social-first storytelling for brands What brands still misunderstand about TikTok and Instagram videoWhy discovery strategy comes before productionHelping organisations grow audien...