How to Systematize KOL Engagement and Advocacy

Podcast: MSL Talk · MSL Talk Podcast

Opublikowano: 2026-04-14

In this episode, Tom Caravela and Melanie Sillam explore the intricacies of establishing a formal Key Opinion Leader (KOL) engagement process for Medical Science Liaisons (MSLs). They address the complexities involved in tracking KOL relationships and emphasize the need for a customized CRM system tailored to medical affairs. The discussion covers the architecture of a KOL engagement system, including team involvement and necessary infrastructure. They delve into identifying KOLs, setting annual goals, and the concept of a KOL advocacy score. The episode also examines the evolution of KOL relationships, gathering structured insights, and sharing them with leadership. It concludes with...