213 | Event ROI: Wendy Porter, Founder of Wendy Porter Events, on Designing Events With Measurable Business Outcomes

Podcast: Events: demystified Podcast · Anca Platon Trifan

Opublikowano: 2026-04-17

Wendy Porter, founder and chief event strategist at Wendy Porter Events, explains how to design live events that deliver measurable business outcomes. She walks through her Ruby Ribbon Experience Strategy and the THREAD Framework (Touchpoints, Human-centric design, ROI, Experience, Audience, Data), and makes the case for hiring a fractional head of events and for treating events as an investment and not an expense. She also describes her advocacy with the Live Events Coalition: congressional outreach, NAICS code reform, job classification, talent pipeline curriculum and tariffs. 👉 Part of The CEO Edi...