Are we about to become a nation of investors?

Podcast: This is Money Podcast · This is Money

Opublikowano: 2026-04-17

A new government-backed campaign to get Britain to become a nation of investors is about to kick off. The message that you can be making more of your money will be spread in adverts that we know will feature a squirrel... but not much more about. It's a campaign being led by the Investment Association, the fund management industry body, and backed by 20 financial firms, ranging from investing platforms to wealth managers. So, will it make a difference - and why are we being told to invest? On the This is...