From Corporate Law to Sonic Branding: A Conversation with David Courtier-Dutton – Part 1

Podcast: Audio Branding · Jodi Krangle

Opublikowano: 2026-04-15

“When you hand it to the composer in sonic branding, at that point, it becomes an art, because the job of the composer, of course, is to translate those desired emotions into music. And it’s not [the] music that the composer feels, it is what it makes the audience feel when they hear it, and that is almost pure art. We have done some science around it, and we know what might help in terms of instrumentation and timbre and pitch and all that sort of stuff, but, at the bottom line, the sonic logo is only going to b...