How Whatnot Made Live Shopping Click in America

Podcast: Retail Remix · Retail TouchPoints

Opublikowano: 2026-04-20

This episode is brought to you by National Retail Federation. After years of hype around live shopping in the U.S., Whatnot looks like it might be one of the first companies to truly make the model stick at scale. In this episode of Retail Remix, host Nicole Silberstein speaks with Whatnot’s VP of Categories and Expansion Armand Wilson about why the platform’s community-first approach is resonating with Western consumers. Armand explains how Whatnot evolved from a collectibles marketplace built around trust into a live shopping platform spanning hundreds of categories — everyt...